Writing clear, concise, persuasive, original copy;
Coming up with the big idea for campaigns. developing
creative ideas and concepts, executing them in print and script formats
(TV & Radio scripts);
Liaising with clients and Strategy colleagues in
interpreting client and creative briefs;
Presenting ideas to colleagues and clients;
Work with Art Directors to produce original concepts
that fit a brief;
Ensure that ads adhere to the relevant codes of
advertising practice;
Familiarization with clients’ products and services,
the target audience and competitors’ activities via personal research;
Proofreading copy to check spelling and grammar;
Amending, revising or redeveloping adverts or campaigns
in response to feedback from the creative director, account team or
clients;
Overseeing campaigns through the production stage to
completion;
Working on several campaigns at once, sometimes under
pressure and often to tight deadlines;
Liaising with production companies, photographers,
typographers, designers and printers;
Keeping up to date with popular culture and trends;
Person
Specification
1 comment:
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